Progress – Week 5

I have narrowed down the products to be redesigned to 3, Goldfish crackers, Jif peanut butter, and Tastykake pies. Below is a list of ideas/questions I have for each product. Goldfish Incorporate sustainable ideas; reduce waste with packaging New look – feel fresh Focus more on “Made with real cheese” Include facts on being a … More Progress – Week 5

Formal Project Proposals – Week 3

Resurgence of Mascots in Advertising Mascots used in advertising campaigns are a game changer. It will go over really good or really bad. These spokes creatures help consumers to better remember products. People typically also form a direct connection between these two. Many company‚Äôs products have benefited greatly from these connections. This technique works especially … More Formal Project Proposals – Week 3