Just posted the pie packages on Facebook. I’m excited to see what kind of feedback I get on them. This week so far I have finished tweeking all the things that needed to be changed. The only change that I am not sure about is the color on the Nutrient Facts area. I feel like … More Progress – Week 14

I’m feeling pretty good about my progress this week. I think I’m getting really close with the pie package. I did test out a light cream on the logo on this box. I’m not sure that it makes a different. However, the Krimpet box is giving me some problems. I’m having trouble getting the yellow … More Progress – Week 13

This week I focused on color/texture and typography on the 2 narrowed down pie packages. I’m not sure which I like better at this point but I think both designs are a dramatic change from the traditional package. At this point I also thought it best to move forward with the Krimpet package as well … More Progress – Week 12

This week I finalized the look of the 2 different styles of logos. After working on a couple of designs for the pie packaging this week I think I have a better feeling as to which 1 will be a better fit. I also have another design in progress with a full image but it’s … More Progress – Week 11

I finally went to visit the organic section of the grocery store this week. (It was my first time.) The packaging in this sections is GORGEOUS!!!! Im not sure if I could bring myself to eat some of the food there but the boxes and bags are beautiful. With that being said I was able … More Progress – Week 10

I played around with possible logo color combos this week. I’m leading toward the brown and the agua-ish color. I may try something combining the too. The dark blue is nice, but I feel like it’s too close to their current color palette and it kind of reminds me of York peppermint patty. I was … More Progress – Week 9

I have something to admit… I ate an Entenmann’s Little Bite Party Cake this week. I feel TERRIBLE for fraternizing with the enemy but it was so good!!!!! Such a delicious little pastry! Now that I’ve got that off my chest… I was a little disappointed with my progress this week. I had hoped to have … More Progress – Week 8

I would like for the overall look of the logo and product line to fall in the tiny crack between contemporary and vintage. I think this can be successfully completed by using color and typography for the packaging. As for the logo, I have having some trouble developing the PERFECT design. This week I spent … More Progress – Week 7